Vintage Action Figures (1960s–1970s)

G.I. Joe 1963 original prototype hand-sculpted sample

The first action figure prototype, predating production. Set a record for any toy prototype sold and remains the benchmark for early action-figure conversation pieces.

Sale price
$200K
USD · hammer + buyer's premium
Sale date
August 8, 2003
Venue
Heritage Auctions
Authentication
Don Levine (G.I. Joe creator) documentation, Hasbro corporate certification.

Provenance

Original 1963 Hasbro prototype sculpted by Don Levine and team; held in Levine's family from production through 2003.

Condition

Original sculpt with painted detail, pre-production sample.

Editorial note

The first action figure prototype, predating production. Set a record for any toy prototype sold and remains the benchmark for early action-figure conversation pieces.

Sources cited

  • Heritage Comics & Comic Art August 2003

    auction house

Reported figures reflect publicly-cited hammer + buyer's premium as of source date. May differ slightly from auction-house internal records. Educational reference, not appraisal.

Comparable comps

Similar items in the Field Index.

Curated by the editors as relevant comparable sales — same category, same era, or same authentication tier. Useful for triangulating value when no single comp answers the question.

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